Summary of research

From all the research above I have helped myself focus what I want to achieve through my music film production and the steps needed to achieve my desired product. Through the numerous group discussions I have had with fellow group members Alex Williams and Natasha Green we have successfully created a strong concept for a Muse music video concerning the song MK Ultra will details briefly the conspiracy surrounding project MK Ultra and also show images of Muse playing their song. We have developed our ideas into two sections. In one section we intend to show the band playing and the other will show the main story line of the music video.

Though looking at the music genres and the concepts involved in them, I have helped myself focus in on the style that Muse use in their music and in their videos. We have managed to capture their unique style and hopefully with our ideas play on with their current theme.

When analysing the music genre, videos and digipaks I found it very useful to refer back to key theorists such as Roland Barthes. With his theories kept in mind about layers of meaning and the concepts of denotation and connotation I found it generally easier to see around what is shown. His theories also help me take a much better understanding in Muse’s style and what things I need to keep in mind when making the final product. Karl Marx has helped me focus in at what I want to achieve from my music video and show me the direction I need to take to gain public views and profits of my film.

When I analysed the Music videos directed by professionals I found it useful to understand that a video doesn’t generally need to elaborate and full on a successful music video can be created quite simply and on the cheap but when I looked at Muse’s music videos this turns what I thought on its head. Muse focus a lot on style and design making their videos very artistic if we are going to make a video for them then I need copy and manipulate their style so I can produce a cheap production but also keep the image they have created.

When discussing which music label would best suit our music video it was important to take in account that our target audience are. Our initial intended audience would be young adults and teenagers but we intend to keep the audience as mainstream as possible so in that sense we would like our video to be able to be enjoyed by a large array of audiences. Because we want access to a large amount of audiences we will have to keep our video as audience friendly as possible. As a group we decided our ideal music label would be Warner Music Group (WMG) although thinking more sensibly it would be best suited if we broadcasted the video through websites such as YouTube or even the official Muse website. As we will be broadcasting the video through these websites we won’t be making a profit so we need to keep costs down as low as possible.

All my research has affected my planning of my film, it has caused some of my ideas to be affected some of which have been improved and others I have to abandon as they will not tie in with the themes that Muse have created.